If you are a regular player in the world of online betting, then you should have faced the term ‘white label’. In a few words, it relates to the gear in which a company creates a product. In this case, a sportsbook or an online casino; then sells it to a smaller company that gives its own name and provides it as its own.
Some of the top Asian and European bookmakers are, in fact, white labels. But don’t let this discourage you. Because this is a well-known and quite fair market that you can fully trust. Let’s continue learning more about it.
Generally, the main providers have a lot of experience and recognition in the online betting industry. The first reason they do it may be because they don’t want the hassle and responsibility of running sites themselves, or they can’t do it for some reason. However, they still want a cut of profits, and letting smaller companies provide their service is the ideal way.
In sum, white label providers take the load off the companies that offer a betting service and real money games to players. They count on the software, the features, the markets, and – most importantly – the backup from the original company.
How do they work?
As explained above, the definition of a white label refers to a site operated by someone other than the main producer or owner. It also means that the operator holds the gambling license that makes them responsible for the customer; as well as, the safety of their funds and data.
At this point, we should mention that there are different levels for white labels providers:
• Full;
• Partial (Third party platform);
• Feeds-only.
All in all, a white label will provide under their own terms and conditions. Obviously, white label companies have their own branding and signage that they’ll add in order to make it their own. At the same time, they are backed up by the reputation and legality of the main provider.
Why use a White Label?
The usual question is why players would want to use a white label. The first answer, of course, is money. The second will be convenience. In most cases, it’s a matter of not being able to access the main provider due to geo-restrictions o limitations. In other cases, players don’t need all the paraphernalia of a big bookmaker so, they can do it with the main features and markets.
So, are you thinking of using a white label now? Wait no more and register with the best betting agent, BET-IBC, which provides top bookmakers – including white labels.
