William Hill

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Rating: 5.0/5 (2 votes cast)
William Hill Banner
Name William Hill
URL www.williamhill.com
Address William Hill, Greenside House, 50 Station Road, Wood Green, London N22 7TP
Location United Kingdom
Country restrictions USA, Italy, France
Customer service tel +44 0800 085 629
Fax support tel +44 0800 223 311
Live Chat Yes
Propriety Software Provider

General Information

William Hill is a premium UK bookmaker offering one of the best sports betting services in the gambling industry. The company was established by William Hill in 1934, at a time when gambling was illegal in UK. Today, William Hill plc is listed on the London Stock exchange, having a market capitalization value of £4.07 billion.

The bookie employs over 16,000 people all over the Europe, having main offices in UK, Republic of Ireland and Gibraltar. William Hill is operated by WHG (International) Limited, a company licensed in Gibraltar and regulated by the Gibraltar Gambling Commissioner.

Sports Betting Platform

William Hill accepts bets on a wide range of sporting events. You can select from up to 100 betting variations and wager on football, tennis, horse racing, greyhounds, cricket, golf, American sports, basketball, handball, snooker, winter sports, and many more.

The majority of sports are also present in the live betting marketTo see the in-play events of a given day, access the “In-Play” schedule section. The odds are displayed in 3 formats: fractional (UK), decimal (European) and moneylines (American).


William Hill provides additional tools to improve you’re betting experience such as live streaming, radio commentary, audio podcasts, fantasy football, and the latest sports news.Another neat feature is the Trip Advisor. It lets you share and receive the hottest tips from the best punters in the William Hill community. You can grow your followers and get a trophy to display your betting expertise.

Horse Racing

Horse racing is William Hill’s flagship product. It has an edge over competition thanks to the extensive coverage of each race. The horse racing webpage has several tabs from where you can gather valuable information about the runners, and bet on your favourite.

You can have a quick glance at all the meeting from UK, Republic of Ireland and the rest of the world. Other tabs feature a to z horse name look up, jockeys and trainers stats, future races and virtual betting. Depending on the race location, wou can place a wide range of bets.

William Hill Bookmaker

William Hill Bookmaker

For UK and Irish meetings, William Hill accepts simple bets, forecasts, tricasts and tote bets. For US racing the bookie offers the following bets: win, place, show,exacta, quinella,trifecta, superfecta, daily double, pick 3, pick 4, pick 6, and pick all.

William Hill is licensed to offer pool betting on horse racing. It takes the odds from Tote bookmaker, the only operator in UK, which is legally allowed to offer pari-mutuel betting. You can select from several types of tote bets such as Win, Place, Exacta, Trifecta, Quadpot, Placepot, Jackpot, Scoop6 and Swinger.

Special Features

At William Hill you’re always empowered with the latest racing news, stats and insights. The bookie brings the racecourse atmosphere to your home via high quality live streaming, radio commentaries, daily podcasts and recaps, as well as short videos featuring experts’ tips and analysis. Unfortunately, race viewing is available to UK and Ireland residents only.

You can get the breakdown of each runner using the extensive stats center. It contains race details, runner form, past results, trends, pedigree and a to z search.


William Hill covers daily Greyhounds races from UK, Ireland, United States and Australia. The greyhounds section is similar to the horse racing one. You can browse through a list of Greyhounds sorted alphabetically, check their stats and form via the racing post service and listen to live commentaries on the Greyhound Radio. The markets for Greyhound racing include trap betting, each-way bets as well as forecast, trifecta, and superfecta wagers. William Hill accepts greyhound bets for first favourites only.

Bonuses and Promotions

William Hill offers a generous welcome bonus to its new customers. To claim the bonus, register a new account on William Hill enter “F25” into the promo code field and start playing. The bookie will match your bet up to £25 when you place a first bet of at least £5.

Make sure you read the wagering requirements before using the bonus. One great thing about it is that you can place your bets on a selection or selections with single/cumulative odds as low as 1.20. The majority of bookies require you to wager on odds in the 1.80-2.00 range. The promotion is only available to the residents of UK, Republic of Ireland, Netherlands, Canada and India.

William Hill Bookmaker

Best Odds Guaranteed

Best Odds Guaranteed is a simple offer, available on all UK and Irish Horse and Greyhounds racing. If you take a price when placing your bet and the starting price (SP) ends up being bigger then you won’t lose out. The offer applies to both single and multiple bets placed on qualifying races. However, it doesn’t apply to ante-post racing and tote pool betting, pari-mutuel or William Hill’s new range of markets such as Betting Without, Place Only and Insurance Bets.

Mobile Exclusive Offer

If you’re wagering from your mobile device, William Hill has prepared an exclusive offer for you. Every day the bookie will pick a high profile meeting, and if you’re horse finishes second in any race it will refund your stake as a free bet up to £25. On Saturdays, the same offer will apply to Channel 4 racing.

Online Casino and Poker

William Hill brings you closer to the glamorous feel of online casinos and poker rooms. The online casino offers an array of entertaining games with awesome graphics and sounds. You can play classic table games and card games such as blackjack, baccarat, craps and roulette, or try your luck at over 100 slot games, all with funny characters and gameplay.

There is also a live casino with beautiful women and relaxing atmosphere where you can chat with dealers and leave them tips. New William Hill poker players enjoy one of the best welcome packages on the market. The exclusive William Hill Poker New Player Zone allows you to play for free and take advantage of £6,000 worth of incentives.

Payment Methods

William Hill aims to provide the safest and most convenient methods of depositing funds. The bookie accepts traditional credit cards, and the following debit cards: Visa Electron, Delta, Maestro and Laser. Non-UK Visa Electrons must be registered as Visa credit cards.

Other payment methods include various e-wallets such as Paypal, Skrill, Neteller, Ukash, Click2Pay, ClickandBuy and Paysafecard. You can also make transactions via fast bank transfer, wire transfer, WebMoney, Giropay, and personal cheque. When you request a withdrawal, it will normally be sent back to the same card or account from which you deposited.

Customer Service

William Hill offers state-of-the-art support service. You can contact the bookmaker’s representatives via live chat and email, or by phone and fax. All employees have been trained to handle questions and issues of any difficulty, and spot signs of gambling addiction when chatting with players. If you’re looking for quick answers, there is an online help center covering most popular FAQ’s, bet types, bet placement, payment types, withdrawals, deposit, and account management.

William Hill Bookmaker

William Hill, 5.0 out of 5 based on 2 ratings